FIFA World Cup Marketing works well even for brands that have nothing to do with sports, as long as they connect to how people behave during the tournament. A bakery, a bank, or an edtech app can all find a natural angle. Anantya.ai explains how FIFA World Cup Marketing succeeds when it focuses on fan behavior rather than the sport itself, giving almost any brand a fair chance to join... https://anantya.ai/blog/whatsapp-marketing-fifa-world-cup/